According to an article from MarketingProfs.com, a study by Balihoo stated that 66% of national brands invest in local marketing but only 42% measure the return on investment. However, 56% of national brands track the ROI of their national marketing campaigns.
Other interesting findings from the study include:
- Large national brands with annual revenues of $1 billion of more are 49% more likely than small national brands to invest in local marketing.
- When looking for marketing information, most brands seek industry research (57.7%) followed by marketing and ad publications (48.2%) then national industry organizations (37.9%).
- The top 3 marketing challenges among national brands for 2012 are lack of marketing budget, measurement and metrics and lead generation
It can be hard to measure the ROI of a local SEO campaign. That is why it’s important to always ask your new customers how they found you. If they say they found you online, you know your Internet marketing campaign is working and you can continue by building a well rounded campaign that includes local SEO, traditional SEO, social media, mobile marketing and pay-per-click (PPC).
How do you measure the ROI of your marketing efforts?