So You Think Using Core Data Providers is Enough? CDP’s Quality/Accurate Information Problem Revealed

Picture this – you make a flyer to promote your business. Then you deliver it to 100 different establishments only to get home and realize there was an error in the phone number or a typo in the headline. Now you’ve done more harm than good. Not only are people confused about how to contact you but you’ve made a bad impression on everyone who’s seen the flyer. Sharing business information on the Internet works in a similar way. Although it is extremely important to broadcast your business information all over the Internet and be found in many different destinations on the Web, it’s even more important to make sure that information is accurate. Continue reading

Say Goodbye to Basic Business Listings and Hello to Optimization and Placement

When was the last time that the bare minimum produced outstanding results? If you’re thinking “never,” you’re right. Just as the bare minimum doesn’t suffice in life, it also won’t cut it in the Internet marketing world. Continue reading

Are You Making This Internet Marketing Mistake? Why Reporting Shouldn’t Be Overlooked

No one likes wasting money. However, if you aren’t tracking the results for your Internet marketing efforts in order to figure out which tactics are working and which aren’t, that’s exactly what you’re doing. There are many techniques used in Internet marketing (i.e. SEO, local SEO, social media marketing, PPC, email marketing, banner ads, etc.) and chances are, they aren’t all going to work for your business. Continue reading

How to Establish Your Online Identity & Dominate Over Your Competition

If your business is anything like the new kid in school, it will want to start establishing its reputation as soon as possible. Nowadays, in the business world, that means creating an online presence. Many business owners think that if their business information is in the Core Data Providers (CDPs) database, that they’ve done enough. However, what they don’t know is that there is a whole wide world of online marketing opportunities. If they’re anything like the new kid, they want to “rule the school,” and in order to dominate your competitive market, it’s important to spread your business out over a variety of local information avenues. Continue reading

Change is Good: Why You Need to Keep Your Business Listing Updated

As we all know, change is inevitable and in order to keep up with it, we need to update. When you think about it, you probably update everything from your Facebook profile to your wardrobe on a monthly basis at the very least. So why do you fall short when it comes to making sure your business listings stay updated? Continue reading