3 Reasons Why Claiming Your Google Listing is Crucial to Local SEO

Google, along with other top search engines, is currently competing to provide you with the best local search engine possible. That’s why they’ve already gathered information on millions of local businesses – to provide you with the most relevant information … Continue reading

Bing Local & Bing Business Portal

Local Splash has recently started utilizing the Bing Local listing in our continuing mission to produce top placement for our customers across every major search engine. Bing Local is a web listing that shares many traits with other online listings, … Continue reading

Duplicate Google Listings

Early this morning, we observed an interesting development in one of our clients’ Google listings. Google Maps shows two different listings for the same business. In some cases they are almost completely different records, but in other cases the listings … Continue reading

Local Businesses Retake Google Hybrid Search Results

Earlier this month we began observing a major shift in the Google Everything local search results (i.e. Hybrid local results). The hybrid local results started appearing last November for most local search queries. During that time, we observed that Google … Continue reading

Google Places in Organic Results: Observations

Google’s search engine results page (SERP) has undergone dramatic change over the last few months. The most significant change (especially for those interested in local search engine optimization) is the integration of Place results with organic results on the SERP … Continue reading

Google Hotpot: Competition for Yelp, Foursquare, and Others

On Monday, November 15, Google introduced Hotpot, a location-based service that encourages users to rate and review local businesses. Hotpot then makes personal recommendations based upon ratings made by the user and their friends. Google Maps for Android was updated … Continue reading

Your Location has a Big Impact on Local Search Results

Many significant changes to the way Google serves search results have occurred in the last few months, most notable are Instant Search and full integration of Places in organic results. These changes further illustrate Google’s use of your location when … Continue reading

Local is VIP at Google.com

Google results have seen major renovation over the last few months, from the introduction of the sidebar, automatic geo-location to instant search.  This week the search goliath unveiled a richer integration of business listings that completely occupy the search result page. The experimental enhancement … Continue reading

Local Getting More Boost From Google

Local Business can now Get A Boost in Google Maps. Google announced a new method of sponsored advertising: Google Boost enables local businesses to place pay-per-click ads in Google Maps. The Google Map blue-marker ads have been tested for years (as far … Continue reading

Soccer Fever on Google Maps

Get a Special Badge to make your Google Places Listing stand out. Today, while submitting a test Google Places listing I noticed a new feature just below the categories section.   For a limited time only, if you are showing the … Continue reading