Local Splash Founder and CTO, David Rodecker, and other members of the Local Splash team have been researching the difference between desktop and mobile SERPs. An early piece of this research shows that there is a difference between a search … Continue reading
Consumers are doing more shopping and product research on mobile devices and according to a recent Google study, 75% of users prefer a mobile-friendly site, yet 96% of consumers have encountered sites that were clearly not designed for mobile. This … Continue reading
These days, your local search and mobile marketing campaigns should go hand in hand. If you’re a local business looking to get your company seen in the local search results (Google Maps), then you can’t ignore that many consumers are … Continue reading
According to Search Engine Land, Google recently announced its improved Google search user interface, a Siri-like female voice that will read you search results and Google Now, an application that takes your calendar, location and other data inputs and gives … Continue reading
We just received our Monthly Product Update from Google Analytics and thought it would be a great idea to share what’s new with our readers. This month, Google is focusing on integrating more mobile tools into Analytics. There’s a new … Continue reading
According to the “Mobile Audience Insights Report,” recently published by JiWire, about 80% of consumers want the ads on their mobile smartphones to be relevant to their location. The report also shows that about 75% of the consumers who have … Continue reading
According to a recent article in Visibility magazine, 70% of the world’s population now owns a mobile phone and more than 45% of the new mobile phone sales are smartphones. By 2014, mobile Internet usage is predicted to surpass desktop … Continue reading
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